Accommodation for every business traveller

The world may be more digitally connected, but that hasn't slowed down the need for business travel. Ascott is expanding its brand portfolio in response.
By: | July 22, 2019
Topics: Mobility | News | Singapore

There is no denying the allure of Singapore as a hub for global businesses, research and policy-making at the moment. Across all industries, the island-state is welcoming business travellers in their millions, and the trend is set to continue in the years ahead.

The accommodation sector has certainly taken notice, with one company in particular expanding its already significant serviced apartment portfolio across Singapore. The Ascott Limited (Ascott) is set to open three new serviced residences in the city-state in 2019, bringing its local footprint to 15 properties, and more than 2,600 serviced residence and hotel units under management.

“Travel has become a vital part of doing business in this region, and we pride ourselves in providing the best possible home-away-from-home accommodation, “said Ervin Yeo, Ascott’s Regional General Manager for Singapore, Malaysia, and Indonesia. “As we expand across different brands, we will be able to offer even more accommodation choices for business travellers and the HR and mobility professionals assisting them.”

Yeo says the demographics of business travellers are also shifting dramatically. “It used to be only the most senior executives who were globally-mobile,” he says. “These days, staff from every level of the organisation are being called on to lead international projects, share knowledge, and learn from their counterparts wherever they are based.”

Recognising this increased diversity, Ascott offers a range of different brands to business travellers in Singapore. Ascott the Residence offers “tailored exclusivity” to its loyal guests, and Citadines is known for “vibrancy at its best”. The Somerset brand, meanwhile, has offered “balanced home living” for many years in Singapore.

This year, Ascott will introduce its latest coliving brand lyf, that was inspired by the rise of the millennial traveller.

Live your freedom

lyf coliving properties encourage guests to “Live Your Freedom” in a dynamic environment, with flexible communal spaces that facilitate collaboration, community-building, and social activities among guests. To meet the needs of digital natives, Ascott willl provide them with digital experiences by going paperless and cashless. Ascott is working on a mobile app which will enable check-ins, direct bookings, and participation in social activities at its upcoming lyf properties.

“lyf is an exciting new concept in the serviced residence industry in Singapore,”Yeo says. “It is designed and managed by millennial for the millennial-minded and signifies a new way of living and collaborating as a community.”

Ascott’s first lyf property – lyf Funan Singapore – will open as part of the new “creative intersection” at the Funan digital and lifestyle mall in September 2019. Two more lyf properties are slated to open in Singapore in 2021.

Ascott is set to open two other Citadines properties this year. Citadines Balestier Singapore in the city fringe, and Citadines Rochor Singapore, near the Downtown Core, will each boast Ascott’s trademark focus on guest comfort, service, and hospitality.

“Ascott provides a one-stop-shop for HR and mobility professionals,” Yeo says.

“Whether it is in Ascott, Citadines, Somerset, or the new lyf brand of serviced residences, Ascott’s guests can look forward to a comfortable home-away-from-home environment with all the facilities and services they need to make the most out of their stay in Singapore.”

Ascott’s growing footprint

The Ascott Limited is expanding its already extensive portfolio of Serviced residences in Singapore, with three new developments slated to open in Singapore towards the end of 2019, and a further three in 2021. These 12 serviced residences have brands and locations to match the diverse range of business travellers in Singapore on both short and long-term assignments.

The 12 properties are:

  • Ascott Orchard Singapore
  • Ascott Raffles Place Singapore
  • Citadines Balestier Singapore (opening September 2019)
  • Citadines Fusionopolis Singapore
  • Citadines Mount Sophia Singapore
  • Citadines Raffles Place Singapore (opening 2021)
  • Citadines Rochor Singapore (opening in Q4 2019)
  • Somerset Bencoolen Singapore
  • Somereset Liang Court Singapore
  • lyf Farrer Park Singapore (opening 2021)
  • lyf Funan Singapore (opening September 2019)
  • lyf one-north Singapore (opening 2021)