Engaging employees at different stages of their journey
Regional HR Manager,
NHST Media Group
The focus on an employee lifecycle has never been stronger.
It has become the foundation of the HR department to plan, strategise, and create a strong employer brand. The best way to map out the employee journey is to keep it both simple and workable.
Here are four condensed steps that will get you thinking:
The first step is very crucial.
It is the first contact a potential employee has with the company, and engagement starts from this level. It is not just about putting up a perfect ad online; the subsequent steps have equal weightage – the invitation for the interview, the structure of the interview, the number of rounds, and the response time.
We are talking about the full, end-to-end recruitment process.
When we develop an on-boarding process, we often work around orientating and immersing the newcomers in the company culture. The flip side of this process is to understand the differences between the past company and current company.
Use the first month to understand the challenges the employee faced in the previous company. With the available information, you will be able to customise the employee experience effectively.
Once the employee has settled in, the focus should shift to the career path.
Some employees want progression while others prefer a stable job. The company has to ensure that none of the employees fall behind.
Customise programmes to keep all staff equally motivated.
When an employee leaves the firm, it affects both the employee and the colleagues in their team.
So, use the opportunity to gather the reasons behind the separation.
What can be done to improve the current team environment? How can we keep the team committed?
It is important to note that engagement does not end with the exit.
In fact, it can become challenging as the employee is free to share their experience with others. You can use online communities, social media, and alumni networks to stay connected and continue creating positive engagement.
All the above stages are intertwined and should be used to gather insights to work on improving the employee journey continuously.