How do I ace a job interview?

I am preparing for a second-round interview for a regional role with an extremely well-known internet brand.

Dear Laurence,

I am now preparing for a second-round interview for a regional talent development role with an extremely well-known internet brand. Everything that I know about this company’s workplace and appreciation for HR makes me thrilled to be considered. Do you have any advice for that one special “interview of a lifetime”?

- Excited and curious

Laurence SmithThrough your network, find people that work there, who have worked there, or who at least have interviewed there – and get every insight you can out of them. If the company is this well-known, I guarantee somebody in your extended network who can help.

Some of these companies are famous for their use of analytics in assessments and are extremely data-driven in their assessments. You need to understand how the interview process works and how they use data and analytics to assess people. Also make sure you’re up to date with the news and announcements from that company; what they’re doing in the local and regional marketplace and their current strategic initiatives so that you’re as well informed as possible.

A lot about interviews is about confidence. The more informed you are, the more people who work there that you’ve chatted with, the more articles you’ve read, the longer you’ve spent on their website: the more familiar with all of this you are, the more confident you’ll be and that will shine through.

Laurence Smith is a board-level advisor to With 25 years of working experience in consulting and HR, his career has spanned across different industries and countries, including stints and projects with LG Electronics, GE Capital, McKinsey, the World Bank, and as Managing Director of Learning and Development for DBS Bank.

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