HTC to slash 1,500 Taiwan jobs

The struggling smartphone maker is hoping the manufacturing cuts will mark a return to profitability.

Smartphone maker HTC will be eliminate 1,500 manufacturing jobs in its home base of Taiwan.

The cuts will reduce the Taiwanese company’s total workforce by almost a quarter (22%). They will be implemented by the end of September this year.

"Today's reduction in manufacturing workforce announced by HTC is a decisive step in the realignment of resources across the organization, and will allow more flexible operations management," said the company in a statement.

HTC was once a major player in mobile innovation, alongside Samsung and Apple, but it has struggled in recent years. Rising stars such as China’s Huawei and Oppo have been quick to take its place among the giants of the smartphone market.

Sales fell by 68% over the last year despite launching a new flagship product – albeit one that has been plagued by technical issues and a lukewarm reception.

The company has made several attempts at righting the ship over the last few years. In 2015, it eliminated 2,000 jobs – 15% of its workforce – and has also recently sought to restructure and align its virtual reality and smartphone divisions.

A lucrative deal with Google was also completed in January. Under the agreement, worth S$1.5 billion, HTC transferred over some half of its research and development division – comprising 2,000 engineers.

HTC manufactures Google’s Pixel and Pixel XL smartphones.

 

 

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