More earning opportunities for Grab drivers
Singapore broadcaster Mediacorp and transportation platform Grab have entered a partnership that will create more income sources for Grab drivers in Singapore.
This is part of a wider agreement that will see both companies co-create tailor-made content for in-transit viewing on Grab’s in-car tablets.
Grab drivers can earn more income by decking their cars out with Grab’s in-car tablet or other fleet-based media assets, such as car wraps and in-car hangers. Mediacorp will manage Grab’s fleet-based media assets.
The Memorandum of Understanding is an extension of Grab’s advertising programme to enable more drivers to earn passive income, on top of the fares collected through Grab rides. The programme, which started in March 2017, has generated more than S$300,000 collectively for participating Grab drivers so far.
Lim Kell Jay, Head of Grab Singapore said: “We are constantly thinking about new and better ways to delight our customers, including drivers and passengers. Our partnership with Mediacorp will enable us to enrich the in-car experience for our passengers through high-quality content as well as create more income opportunities for drivers.”