The secret to being an employer of choice
- Tech companies are most desired
Out of the top 10 employers listed in the private Employers of Choice category, five were tech companies. For three consecutive years, tech giant Google was seen as the most preferred Employer of Choice in the private sector. Other tech companies that were ranked favourably include Apple and Microsoft.
- Passion is a top priority
Majority of job-seekers chose to enter a specific industry due to their keen interest in the line of work, followed by the industry’s relevance to what they studied in school. Among the various industries, the banking / finance / investment industry (21%), as well as the government / civil service / military industry (19.6%) and the healthcare / medical industry (17.9%) were the most preferred industries to work in.
- Fresh graduates expect promotions fast, along with work-life balance
Among fresh graduates who were polled, one in two (53%) expect their first promotion within two years of being employed in a company. Close to one in three fresh graduates also expect to be promoted to a managerial role by the third year of their employment.
However, the survey also found that despite the huge desire to climb the corporate ladder, most of the fresh graduates polled (68.5%) were only willing to put in the standard hours at work.
- Online reigns king
Respondents continue to rely heavily on online resources and word of mouth to find jobs. “Online job portals” (~46%) were the most commonly used channel, followed by ads, banners, emails, features and news on the internet (~34%), connections through family and friends (27%), and social media (25%).