Treat candidates well or risk losing out

A new survey has found that a poor recruitment experience can turn candidates away – even if everything else about the offer is great.

Almost 8 out of 10 respondents in Asia Pacific will turn down a role if they were treated poorly during the recruitment process – regardless of whether they feel the role was a good fit.

So says a new survey by Korn Ferry’s Futurestep division, which involved almost 600 professionals across the region.

Candidates are also unlikely to stay silent or forget about such bad experiences with potential employers: almost a third (27%) would consider taking to social media to share their bad experience as a candidate applying for a job.

The vast majority (86%) would stop being customers of a company if they had a bad experience as a candidate, and around half (51%) would also urge their friends and family members to stop patronising the company.

“By failing to employ an effective and informative environment during the hiring process, businesses face alienating top candidates, but potentially loyal customers too,” said Pip Eastman,   Managing Director of APAC Regional Solutions, at Korn Ferry Futurestep. “This means wasted money, time, and potential loss of revenue too through customer loss.”

Almost half (44%) said that not hearing back from the recruiter or hiring manager would aggravate them most, and nearly a third (30 percent) do not believe that recruiters give them the tools and tips they need to land a job.

“There is absolutely no excuse for recruiters and hiring managers to not respond to candidates, even if that communication is electronic. New technology and AI tools are automating many of the traditionally manual recruiting tasks, freeing up time for recruiters to provide stronger candidate care and strategic counsel to their clients,” said Eastman.


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