Jobs

Senior Specialist, Digital Commerce

Allegis Group

Client:

  • Our client is looking for a strategic, imaginative and results-oriented marketer to join its Analytics and Growth team. You will be responsible for developing CRM campaigns to leads and sales. The objectives would be to develop action-based trigger and marketing messages that drive changes in user behavior.

Responsibilities:

  • Create and execute programmatic user-led CRM campaigns that drive performance and migration in audience behavioral segments
  • Leverage research, insights and campaign results to prepare and deliver improvement recommendations and implement them
  • Develop and execute multivariate and A/B testing plans and follow-up on results
  • Manage the operationalization of new features such as personalization, dynamic content, targeting and triggers
  • Define objectives and success criteria for each Comms CRM program and be able to measure results to assess effectiveness of driving user engagement
  • Partner with the campaign management and digital teams for execution of programs
  • Keep track of and share digital marketing insights and strategies to help drive more informed decisions and ignite new strategies and ideas.

Requirements:

  • 3-5 years experience in CRM and email marketing industry
  • Experience with consumer/audience based email communications and development of Lifecycle Marketing programs
  • Experience in working with ExactTarget / Salesforce Marketing Cloud
  • Working knowledge of and experience with third party email service providers and marketing automation platforms

Interested candidates can either forward their CVs in MS Word Format to niharika.chaturvedi@astoncarter.com quoting NC/500332 or contact Niharika Chaturvedi in our Singapore Office, at +65 6511 8520 for a preliminary and confidential discussion.

Allegis Group Singapore Pte Ltd Company Reg No. 200909448N EA Licence No. 10C4544