How media agency MediaCom’s HR elevates the business

Sonia Fernandes, Regional Chief Talent Officer, Mediacom, shares how her team is a key part of all major business deals.

HR strategy is a term continually used by practitioners, but what does it really mean, and why is it still important?

In a nutshell, HR strategy is the organisation’s blueprint for optimising human capital, Sonia Fernandes, Chief Talent Officer, Asia-Pacific, MediaCom, tells HRM Magazine in the latest Insights.

“Human capital is more fungible and dynamic than even financial capital. The optimisation of human capital can sometimes define how we deploy all other forms of capital,” she says.

HRMTV Insights: Sonia Fernandes from HRM Asia on Vimeo.

Fernandes notes that other functions, like finance, are rarely questioned on how they can add value to their business, but HR gets asked that much more often.

“Perhaps that’s because there’s multiple contributions that they make. It’s not just keeping an eye out on profits and losses, it is also about reviewing contracts, dealing with vendors, assessing risks,” she says, adding that HR strategy is one way for the talent management function to prove its economic value.

At MediaCom, HR is well-represented across all its senior leadership levels and executive boards.

“We are involved with working with the CFO on cost optimisation, we also work with the chief client and strategy officers on pitches,” says Fernandes. 

"So we're front and center with the pitch teams, pitching for new businesses."

Click here for more Compensation and Benefits News Click here for more Employee engagement and experience News Click here for more HR professional development News Click here for more HR Technology News Click here for more Leadership News Click here for more Learning and Development News Click here for more Recruitment News Click here for more Talent Management News
S$800 million pay out for Singapore employers
- 19 Mar 2018
More than 90,000 will receive funding as part of the Wage Credit Scheme.
Best-paid MBA graduates
- 19 Mar 2018
Pay data analysis has shown which business school alumni earn the biggest pay checks.
Singapore employment report: "Modest” 2018 ahead
Kelvin Ong - 16 Mar 2018
The local workforce grew two-fold in 2017, alongside fewer layoffs and more job vacancies, says the Manpower Ministry.
HR movers and shakers at SPX Flow, Sinarmas, and more
HRM Asia - 16 Mar 2018
Here are the latest HR movements from across the region.
British firms to report gender pay gap
- 15 Mar 2018
UK firms, except those in Northern Ireland, are required to report their gender gap statistics by April 5.
Why people quit: What HR should know
HRM Asia - 12 Mar 2018
If your organisation is experiencing high turnover, ask yourself: How can you, as HR, stop the bleeding?