Singapore financial firm introduces recruitment chatbot

The company hopes to reach more potential hires through this innovative approach.

Chatbots that can do more than answering employee questions about leave entitlements and pay matters are fast becoming a norm. 

On December 6, Japanese insurance company Tokio Marine Life Insurance became the latest entity in Singapore (and the first insurer) to employ a chatbot for the sole purpose of recruitment.

The introduction of the tool is part of the company’s ongoing effort at engaging with today’s digitally-minded generation.

Called TOMI, also the initials of the organisation’s name, the hiring chatbot has the ability to answer more than 300 questions on how to pursue a career as a financial adviser. It also provides information that is typically not accessible to the public, including the required qualifications for different roles, the training involved and even hiring preferences.

TOMI was first launched in October this year for the public, as the first self-learning AI chatbot in Singapore that makes life insurance easier to understand and more accessible for the public. The recruitment function is a new addition. 

The insurance industry has always been known to be a competitive sector. To help users who are uncertain about a career in insurance, the Singapore office also introduced a short interactive quiz on TOMI that briefly evaluates the user’s interests and personality, and how suitable they are for the role of a financial adviser.

TOMI also provides information on upcoming recruitment events, organised multiple times a year, to encourage interested individuals to engage with company representatives in person.

“Advisers play an important role in supporting Singaporeans in managing their financial planning and insurance coverage. We are always looking for talented individuals who are keen to help people plan the necessary coverage for themselves and their loved ones,” said James Tan, Chief Executive Officer of Tokio Marine Life Singapore.

“TOMI will help us reach out to these potential talents more quickly and easily, through familiar communication channel Facebook Messenger, and encourage them to join us as advisers.”

TOMI can be accessed via the following methods:

  • Search for “Tokio Marine Singapore” on the Facebook Messenger mobile app
  • Type “Tokio Marine Singapore” into Facebook’s search bar, and start a chat via the “Message” button
  • On the Tokio Marine Singapore website, click on the TOMI icon
  • On the Facebook Messenger mobile app, scan Tokio Marine Singapore's profile code

To access TOMI’s recruitment function, users may go to TOMI’s main menu and select the tab “Ask Career”. Alternatively, the function can also be accessed via the “Ask Career” section on the main menu of TOMI.

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