How SingLand is creating a thriving work environment

Shining a spotlight on the organisation’s dedication to fostering a work environment where employees feel valued, motivated, and empowered to excel, Singapore Land Group (SingLand) was presented with the Best Workplace Culture & Engagement (below 500 employees) award at HR Fest Awards 2024.

Winning the award is a significant achievement, especially in today’s competitive talent market, acknowledged Welch Er, Head of HR at SingLand. “We believe such awards can also pique the interest of candidates who may not be actively looking for a job but are open to opportunities.”

SingLand plans to leverage this recognition to solidify their position as an employer of choice, attracting top talent seeking a nurturing work environment. More importantly, the award reinforces SingLand’s commitment to its existing employees.

“The award is not only a great morale booster for the organisation but also highlights that the organisation is headed in the right direction when it comes to creating a top-notch work environment. We believe this can go a long way in fostering a sense of pride and loyalty among our employees and help us retain top talent,” Er told HRM Magazine Asia.

Care, inclusivity, and empowerment are the cornerstones of SingLand’s corporate culture, and these values are more than just words. They are translated into tangible actions that shape the day-to-day operations and employee experience.

The Singapore-headquartered real estate organisation places a high priority on employee wellbeing. To support this commitment, SingLand has developed a comprehensive wellness programme and HR policies that address various aspects of wellbeing, including physical, mental, social, and financial health.

For example, SingLand organises regular initiatives such as fruit distribution, annual health screenings, care packages, informative financial literacy talks, wellness webinars, and group exercise classes. Moreover, as part of its broader wellness strategy, SingLand designates every September as SingLand Health and Wellness Month. During this month-long initiative, employees are encouraged to focus on their health, and healthy lifestyles and routines are promoted throughout the organisation.

She added, “Importantly, human connection is vital in caring for our employees and our leaders take an active approach to listening to employee concerns and feedback.”

Diversity and inclusion are also woven into the fabric of SingLand’s recruitment and hiring practices and policies which are designed to build a diverse workforce and foster inclusion in the workplace. These, according to Er, range from policies that strictly prohibit discrimination throughout the various aspects of SingLand’s business operations, to activities that celebrate different cultures and appreciate those from various backgrounds.

She continued, “On the topic of empowerment, we believe in the potential of each employee and are invested in their training and development. As we support our employees’ learning journeys, we are enabling and empowering them to grow professionally and with the organisation.”

SingLand’s employee engagement initiatives are anchored by the WISE framework – Wellness, Inspire, Socialise, and Energise. This framework directly contributes to creating a positive work environment where people feel inspired, motivated, cared for and appreciated, Er said. Together, these four pillars provide a relatable and meaningful way of contextualising employee engagement offerings to SingLand’s employees.

She said, “As we plan our activities around the WISE pillars, we are able to create employee experiences that are well-rounded and aligned with the organisation’s emphasis on people and the environment, teamwork, adaptability, and lifelong learning.”

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For instance, Er cited volunteer programmes that benefit the community and the environment reflect SingLand’s emphasis on “People and Planet”. Similarly, employee engagement initiatives that are curated with collaboration in mind and often have a social element to them underscore the organisation’s value of “We, not I”.

“By embedding care, inclusivity, and empowerment into the fabric of SingLand, we can build a culture where employees feel valued, respected, and motivated to contribute their best,” Er concluded.