MIS continues to drive professional learning and development in Singapore

Founded in 1973, the Marketing Institute of Singapore (MIS) has been a premier corporate training provider in the areas of learning and development, and has nurtured countless sales, marketing and business practitioners. MIS has also provided ample networking opportunities for thousands of members through its diverse series of guru talks and events.

In recognition of its commitment toward professional learning and development, MIS has been awarded the HRM Asia Editors’ Choice Award for the Best Corporate Training Provider.

For organisations accelerating their digital transformation, MIS is offering the Integrated Digital Marketing Strategies course from December 14-15, 2020. The 2-day workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics.

Run by Martin Ross, who has over 20 years of marketing and consulting experience in industries such as broadcasting, advertising, publishing, IT and management consulting, the workshop will also explore trends in Singapore.

Ross will highlight the impact of these trends on consumers, measuring and analysing ROI, understanding media planning, creative that work, industry best practices and standards, as well as creating an integrated digital marketing strategy that aligns with consumer journey in the age of digital.

The workshop also addresses the issues and challenges facing marketers in adapting their organisation to the new digital landscape. This is an intermediate level programme presented from a marketing practitioner’s perspective – digital marketing is now easily understood.

For those looking to build their brands, the Brand Equity and Positioning course from January 11-12, 2021, explains how brands are built based on customer value creation and brand positioning to business processes.

Brand names and images are major elements of competitive positioning, and are often the key to differentiation and sustainable competitive advantage (enhanced cash flows, greater customer loyalty, faster adoption of brand extensions, and more).

Course trainer Dr Donald Tan, who hold a doctorate in Marketing from the University of Western Australia, will help participants understand Trade Mark, Word Mark, Copyright and Patents. He will also offer insights into how to build brand equity, and fortify responsibilities in management of markets and products, brands and product lines/categories, communications, new product development, distribution and sales, pricing, customer support, strategic planning, and corporate/financial resources.

With a strategic marketing plan being an essential business tool to drive marketing efforts to achieve specific marketing objectives, the Developing a Business and Marketing Plan course from January 14-15, 2021, will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan.

Participants will learn how to investigate and analyse their areas of business and the current market situation, focus on the unique selling proposition of their product and/or service, target on the needs of the target market, and select the right choice of marketing growth and marketing mix strategies.

The course will be presented by Tina McDowell, who has been a trainer and consultant for the past 23 years, and has helped hundreds of people realise their potential as employees for their organisations.

She will help participants plan processes, identify environmental factors, prototype scenarios, create a strategic planning framework, formulate metrics and key performance indicators, and get an in-depth understanding of how Bowman Strategy clock, Winkler Pricing Strategies and Ansoff Product Market Matrix work.