Sentosa: The one-stop solutions provider for out of the boardroom MICE experiences

Sentosa’s strategic location, accessibility, and array of leisure experiences has made the island the perfect one-stop solutions provider for MICE experiences.
By: | May 10, 2021
Topics: Features | MICE | Singapore

As Singapore’s getaway island, Sentosa offers a diverse range of unique leisure experiences all in one place, easily accessible from the central business district and via public transport.

The 500-hectare resort island is home to a variety of hidden gems such as nature trails, golden sandy beaches, as well as some 30 themed attractions, more than 120 food & beverage offerings, 16 hotels, two premier 18-hole golf courses, a deep-water yachting marina, and more.

Sentosa’s strategic location, accessibility, and array of leisure experiences – coupled with Sentosa Development Corporation (SDC)’s strong relationships with its Island Partners (tenants) – has made the island the perfect one-stop solutions provider for “out of the boardroom” Meetings, Incentives, Conferences & Exhibitions (MICE) experiences.

At Sentosa, corporate meetings go beyond the conventional conference room and hall, providing an antidote to organisations seeking respite from telecommuting, as employees ease back into the office. For instance, customised teambuilding activities with sand- or sky-dining and exclusive beach programmes, complete with fireworks and spa treats, are among the various novel experiences that can be curated in this regard, in line with safe management measures.

Other possibilities include the Royal Albatross’ sunset sail, world-class yachting experiences at ONE˚15 Marina Sentosa Cove, and unique stays at villas, Ocean Suites and TreeTop Lofts.

Deloitte Consulting is one organisation that can attest to Sentosa’s strengths, as its 1,700 employees across South-East Asia experienced a fully customised, truly differentiated Sentosa programme at its All Hands Meeting in November 2019. Delegates of the meeting indulged in luxurious accommodation across three hotels on the getaway island, and engaged in meetings and plenary sessions at a fully customised marquee for a one-of-a-kind conference on Siloso Beach.

The event also featured iconic moments such as its C-level executives’ adrenaline-pumping zipline grand entrance, and its Managing Director scaling the mast of The Royal Albatross tall ship. Dinner at the finale party featured an authentic local spread in the best setting possible – right by the beach where the delegates could enjoy the sea breeze and sand beneath their feet. At the after-party, delegates grooved all night to renowned local musicians in the heart of Sentosa’s lively Siloso Beach.

Today, with the pandemic, Sentosa is reimagining business events and trialling new solutions for the MICE industry, while providing a safe environment for all delegates. Since the launch of the Singapore Tourism Board’s Safe Business Events framework in July 2020, Sentosa has been actively working with Island Partners and Destination Management Companies (DMCs) to encourage safe resumption of MICE events on the island.

This has been possible with robust protocols and solutions, reaffirming Sentosa’s position as a safe, trusted and forward-looking destination for both business and leisure. Following the further relaxation of measures for tours, SDC has also teamed up with its Island Partners to curate out of the boardroom Sentosa meeting packages for up to 50 persons, with team-building concepts and unconventional tours via kayaking and cycling to promote wellness among employees.

A key priority and integral design principle in these experiences, including MICE offerings, is sustainability. In April 2020, SDC was conferred the MICE Sustainability Certification by the Singapore Association for Conventions & Exhibitions Organisers and Suppliers (SACEOS), illustrating Sentosa’s firm commitment to sustainability.

Going forward, MICE organisers can look forward to more sustainability-related programmes in Sentosa. These efforts are part of Sentosa’s long-term sustainability plan, which includes the goal to transform the resort island into a carbon-neutral destination by 2030.

Keen to find out more about Sentosa’s latest out of the boardroom meeting experiences? Get in touch with SDC at mice@sentosa.com.sg or via WhatsApp at +65 9618 1078.