Generative AI adoption surges in Singapore’s workplaces

Within the workplace, 94% of employees in Singapore have already harnessed the power of generative AI in marketing and consumer experience campaigns, showcasing a growing demand for these tools. This trend, revealed in a recent Adobe study, stands in stark contrast to the fact that only 31% of respondents say their organisations currently employ generative AI solutions.

These employees are leveraging text-to-image generators to create promotional brand materials and content (58%), as well as to develop concepts and mock-ups for campaigns (55%). In the realm of conversational AI, 50% of employees are utilising these tools for copy generation, research, and insights.

Across South-East Asia, a similar pattern emerges, with 95% of employees utilising generative AI tools in marketing campaigns while only 42% of respondents state that their organisations are actively employing generative AI solutions.

The study also highlighted a broader shift in the workforce, as employees increasingly take the initiative to incorporate AI-driven solutions into their daily tasks.

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Simon Dale, Vice-President and Managing Director, South-East Asia and South Korea, Adobe, emphasised the need for organisations to establish robust AI usage regulations and policies, and said, “A large majority of employees in South-East Asia are incorporating generative AI tools at work, underscoring an urgent need for organisations to get ahead of the curve AI usage regulations and policies. As generative AI technologies continue to evolve, an absence of a set of strong guardrails and AI ethics principles can pose risks to the organisation and even erode consumer trust.”