Gushcloud swipes right on employee benefits

In a move to support employee wellbeing, Gushcloud International, a global creator and IP management and licensing organisation, has partnered with Tinder, the dating app, to introduce Tinder as an employee benefit in several South-East Asian countries. This initiative will be available to eligible employees in Indonesia, Malaysia, the Philippines, Singapore, South Korea, and Thailand.

Gushcloud, which manages a diverse portfolio of over 10,000 influencers, is known for fostering a creative and innovative work environment. With this new partnership, the organisation aims to further enhance its commitment to employee wellbeing by supporting their personal relationships and social lives.

As part of the initiative, employees in the designated countries will receive company-sponsored Tinder subscriptions and an additional paid day off, aptly named “Tinder Leave”. This leave is intended for employees to go on dates, seek new connections, or participate in social activities.

READ MORE: 8 benefits areas HR is focusing on in 2024

Althea Lim, Co-Founder and Group CEO of Gushcloud International, expressed her excitement about the benefit, stating, “We’re thrilled to sponsor Tinder subscriptions and the Tinder Leave as an upgraded Gushcloud employee perk, encouraging our people to build meaningful social connections outside of work. We believe that fostering a healthy social life is essential, and this is a great way to take care of our employees in their relationship goals, whether that’s meeting new people, making new friends, or finding a life partner.”

A spokesperson from Tinder also highlighted the significance of this partnership, particularly in addressing the evolving priorities of the modern workforce. “Gen Zs are redefining the idea of work and the workplace, focusing increasingly on their work-love-life balance. A healthy personal relationship is an increasingly important priority for this modern generation of employees, and employers need to start investing in benefits and initiatives that address employees’ social and personal lives to support their overall social health and wellbeing,” the spokesperson said. “We are looking forward to working with progressive organisations in the region to provide enhanced support for employees in finding and making meaningful personal connections.”