Leveraging gender diversity in the workplace for business success

Gender balance fuels job satisfaction and productivity and reduces turnover while cultivating a happier, more engaged workforce.
By: | December 5, 2023

Gender diversity is proving to be a key factor in organisational success. Research consistently shows that organisations with a balanced representation of women in leadership and the overall workforce tend to outperform their male-dominated counterparts.

This is not mere happenstance; it is a result of the unique qualities female employees bring to the workplace, said Jennifer “Jay” Palumbo, Founder and CEO of Wonder Women Writer, in an article for Forbes. “By hiring and retaining female employees a top priority, employers stand to make significant gains.”

Increased gender diversity correlates with heightened job satisfaction for both men and women. Palumbo cited a survey in Iceland which revealed that gender-balanced groups scored highest in job satisfaction and productivity, experiencing lower absenteeism and turnover compared to single-gender dominated settings. “Female employees help everyone become more satisfied in their roles, leading to a happier workforce with higher retention rates,” she said.

Women’s collaborative skills are widely recognised, fostering effective teamwork and outcomes. While this collaborative nature may pose occasional challenges, Palumbo stressed that the benefits far outweigh them. She explained that female employees bring qualities that encourage collaboration, such as reading non-verbal cues and ensuring everyone has an opportunity to contribute during conversations. A collaborative mindset across projects stimulates idea-sharing and feedback, ultimately enhancing innovation and delivering stronger results.

READ MORE: Can technology help HR finally confront gender inequality?

Moreover, women bring unique perspectives that challenge the status quo, Palumbo claimed, and explained that female executives are often more open to change than their male counterparts, which, in turn, fosters an organisational culture of open-mindedness.

“It is also worth noting that female employees can better reflect and understand the mindset of an organisation’s female customers. These added insights can go a long way in improving how an organisation engages with its customer base,” she concluded.