Workplace loneliness: New study calls for business intervention

A groundbreaking global study has issued a stark warning about the pervasive and often underestimated challenge of loneliness, identifying organisations as crucial agents in addressing this issue.

The report, Business vs. Loneliness, a collaboration between the Economics of Mutuality Alliance and The University of Manchester, uncovered that over 44% of individuals worldwide experience moderate to severe loneliness. This finding reframes loneliness not as a personal failing, but as a significant social and economic problem demanding systemic solutions.

One of the report’s revelations challenges conventional wisdom about who is most affected by loneliness. Contrary to the common belief that it primarily impacts older adults, the study found that loneliness actually decreases with age. A significant 29% of Gen Z respondents reported feeling lonely, compared to just 14% of Baby Boomers and the Silent Generation. This disparity highlights a critical gap: while many current interventions focus on the elderly, employers have a significant opportunity to reevaluate how they support connection and belonging among their younger workforce.

The research also yielded insights into potential coping mechanisms and areas for business innovation. Notably, over half of the respondents indicated that positive alone time can be an effective strategy for managing loneliness. This suggests a nuanced opportunity for businesses to design environments, products, and experiences that cater to both social interaction and the need for solitude.

Furthermore, the study illuminated the significant impact of financial well-being on feelings of isolation. Employees who expressed dissatisfaction with their income—regardless of their actual earnings—were twice as likely to report loneliness. This underscores the importance of financial wellness programs that address employees’ perceived financial stability and security, extending beyond mere compensation.

READ MORE: Workplace loneliness: Why it impacts one in five employees today

The research also reinforced the critical role of belonging, revealing that individuals lacking group affiliations are 1.6 times more susceptible to loneliness. This finding emphasises the value of fostering strong workplace communities, mentorship initiatives, and inclusive team cultures.

Recognising the potential for business to drive positive change, the report highlighted the proactive efforts of organisations like Asahi Europe & International. Through a partnership with the Economics of Mutuality Alliance, Asahi created hospitality spaces and an online platform in the Czech Republic specifically designed to help young adults forge meaningful social connections.

“Tackling loneliness is not just a moral imperative, but a strategic opportunity for business,” stated Professor Pamela Qualter of The University of Manchester. “This report offers a clear, innovative framework that empowers companies to make a real impact, both within their organisations and across society.”