Beyond automation: Thailand HR Tech explores the human side of HR transformation

“As technology becomes more capable, it’s our responsibility to ensure it remains human-centred. Our challenge is not to compete with machines, but to lead with purpose, empathy, and innovation.” – Sudkanung Kambarat, President of the Personnel Management Association of Thailand (PMAT)

As organisations across the globe navigate rapid transformation driven by AI, data analytics, and digital disruption, the role of HR is evolving at an unprecedented pace. But amid the rush to adopt new technologies, how can organisations ensure their approach remains anchored in trust, empathy, and people-first values?

Sudkanung Kambarat, President of the Personnel Management Association of Thailand (PMAT), believes the answer lies in coming together—not just to talk about the future, but to build it. Her message is clear: “As technology becomes more capable, it’s our responsibility to ensure it remains human-centred. Our challenge is not to compete with machines, but to lead with purpose, empathy, and innovation.”

In that spirit, Kambarat is extending an open invitation to HR professionals, business leaders, and technology innovators to join the Thailand HR Tech Conference & Exposition 2025, taking place on June 17-18 at Paragon Hall, Siam Paragon, Bangkok.

Now entering its sixth year, the conference has established itself as Thailand’s largest and most influential HR and people development gathering, drawing over 15,000 participants annually. Hosted by PMAT, this two-day event is more than just an exhibition of technologies—it is a dynamic platform for reimagining the workplace through the lens of innovation, inclusion, and sustainability.

Rebuilding in the intelligent age

This year’s theme, The People & Tech Momentum: Rebuilding People, Trust, and Sustainability in the Intelligent Age, captures the urgency organisations face in adapting to complexity and change. As AI and automation increasingly take centre stage in business operations, the human dimensions of work must not be overlooked.

Kambarat underscored that the aim of the conference is not just to introduce the latest technologies, but to explore how they can enhance, rather than diminish, human potential. “This is your opportunity to step beyond the day-to-day and explore what’s possible when people and technology work in harmony,” she said.

The theme also resonates deeply in a time when many employees are seeking more meaning, flexibility, and care from their employers. By focusing on rebuilding trust, investing in people, and embedding sustainability, the conference calls for a more holistic and values-driven approach to HR transformation.

Attendees can look forward to a rich and immersive experience that combines strategic insights with hands-on learning. The event will feature an expansive conference programme with more than 80 sessions, delving into timely and relevant topics. These include the use of AI in recruitment, advanced HR data analytics, and the deployment of technology to enhance workplace wellbeing. Each session is designed to equip professionals with the tools and knowledge necessary to navigate today’s rapidly evolving work environment.

Complementing the thought leadership on stage, the exhibition floor will host 200 leading exhibitors from both local and international markets. These solution providers will showcase the latest in HR technology, offering attendees a chance to explore and interact with innovations that could transform their organisations.

A particularly timely highlight is the Tech for Wellbeing Zone—a dedicated space that brings to the forefront the role of technology in promoting not only productivity but also the mental and emotional wellbeing of employees. As organisations place greater emphasis on employee wellbeing, this area will provide actionable ideas and tools to help organisations create more resilient and supportive work environments.

READ MORE: Shaping the intelligent age: Thailand HR Tech 2025 sets the stage for future-ready HR

Additionally, the event will feature interactive workshops and learning labs designed to provide actionable takeaways for HR leaders at all stages of their digital transformation journey.

More than a conference, Kambarat positions Thailand HR Tech 2025 as a community—a space where ideas are exchanged, assumptions are challenged, and new futures are co-created. “This is not just a place to attend,” she said. “It’s a place to belong.”

As organisations grapple with rising employee expectations, talent shortages, and the complexities of hybrid work, the need for human-centred innovation has never been greater. Thailand HR Tech 2025 arrives at a critical moment—offering a platform not just to catch up, but to leap ahead.

From AI tools that enhance recruitment and engagement to platforms that prioritise employee wellbeing, the event will spotlight technologies that enable organisations to build more agile, inclusive, and resilient workforces.

Importantly, it also presents an opportunity to explore how technology can support broader societal goals, such as sustainability and equity, by aligning HR practices with long-term organisational purpose.

Kambarat closes her message with a rallying call to those who believe in building a better future of work: “If you believe in people are the heart of business…if you believe technology should serve people, not replace them…if you’re ready to build a better, bolder future of work…then this is your moment.”

Save the Date: 17-18 June 2025
Venue: Paragon Hall, 5th Floor, Siam Paragon, Bangkok
Register Now: https://hrtech.pmat.or.th/