Simon Tate to lead Adobe’s Asia-Pacific business

Simon Tate is joining Adobe as president, Asia-Pacific in May, and will lead the company’s business across the region.  He will report to Paul Robson, president, International, Adobe, who said, “Simon Tate is an experienced leader with a track record of delivering strong performance and growth in APAC. I’m excited to welcome him to the team. His innovative customer approach is the perfect match for Adobe in APAC.”

Tate joins Adobe from Salesforce, where he spent six years as APAC senior vice-president, responsible for all market segments, geographies and products. Most recently, Tate was the COO for Greater China. Prior to Salesforce, his 25-year stint in the technology industry saw him assume roles with companies such as SAP, Dell EMC and Hummingbird.

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“Across APAC digital transformation is an executive mandate and I’m excited to work with business leaders across the region as they adapt to the experience economy,” said Tate. “Adobe is the leader in delivering technology that powers digital business and I’m looking forward to joining the well-respected team and working with Adobe’s customers and partners.”

Tate will be looking to bring solutions such as the Adobe Experience Cloud to digital businesses in the region. It offers solutions for data and insights, content and personalisation, customer journey management, commerce and advertising, and is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size, says Adobe.