SAP appoints Eileen Chua as Managing Director for Singapore

SAP has announced the appointment of Eileen Chua as its Managing Director for Singapore. In her new role, she will be responsible for all activities spanning sales and operations, as well as SAP’s expansion and growth in Singapore.

Chua has 20 years of experience in the technology industry across software, cloud and professional services and was most recently the Director of Key Accounts for SAP Singapore where she provided leadership and direction to SAP’s high performing account directors in Singapore. She started her career with SAP since 2011 and was responsible for the success of clients in the Financial Services, Transportation and Utilities industries.

Looking forward to her new role, she said, “The economy, government, and society are facing some headwinds brought about by the COVID-19 pandemic, causing businesses and employees to turn to digital solutions to enable remote working, digital supply chains and manage customer and employee experiences.

“We support our customers and partners during the COVID-19 pandemic with help to tackle disruptions including free access to select SAP software. SAP brings Intelligent technologies, leadership across business processes, and four decades of innovation to help our customers thrive in the Digital Economy,” she added.

Chua will report directly to Rachel Barger, President & Managing Director of SAP Southeast Asia, who said, “We remain confident in Singapore as a business hub, given the access to a global talent pool, innovative culture and strong government support for the digitalization of industries.

“As an employer of choice, SAP makes every effort to support our employees to reach their full potential, and Eileen’s promotion is testament to the rising local female leader that we have in the talent bench. I am confident that she will lead the Singapore business to greater heights,” he added.