Digital transformation on the rise in the Philippines

Driven by wider digital transformation initiatives taken by local enterprises, the ICT market in the Philippines is set for continued growth in 2020.
By: | July 30, 2020

Despite the emergence of new business challenges such as declining sales and retrenchment due to the COVID-19 pandemic, enterprises in the Philippines are recognising the importance of continuing their digital transformation.

According to the new Enterprise ICT Investment Trends 2020 Philippines report by GlobalData, 84% of enterprises in the Philippines have increased their ICT budget this year, compared to only 66% in 2019.

Specifically, improving operation efficiency and increasing customer satisfaction were identified as the top two drivers for companies to continue their ICT investment in 2020. 84% and 74% of the respondents are considering investing in managed cloud services and cloud management platforms, respectively, within the next two years.

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Unified communications and collaboration, as well as contact centre tools, are the other prioritised ICT investment areas in the Philippines. 80% of local enterprises plan to implement cloud-based unified communications solutions within the next two years, while 88% will invest in team collaboration applications and 78% in IP contact centre solutions.

Alfie Amir, principal analyst at GlobalData, said, “The increase in digital transformation will drive outcome-based solutions and managed services demands in the country. However, there are several key areas providers need to focus on to fill the gap, such as professional services to address business challenges in the post COVID-19 era, as well as cloud and network infrastructure.”