StarHub drives growth and fosters future-ready workforce with AI

As generative AI continues to transform the workplace, a recent report from the Software Policy and Research Institute revealed that a significant portion of employees in South Korea aged 20-50 believe AI could replace their jobs in the future.

Despite these sentiments, organisations like Singapore telecommunications conglomerate StarHub has continued to take a proactive approach to embracing AI, recognising its potential to enhance the efficiency and competitiveness of its workforce, as Tan Toi Chia, Chief of People, Organisation and Communications, StarHub, shared with HRM Asia, “We recognise AI as an invaluable tool. The integration of AI into our daily operations helps StarHub to continuously improve efficiency and move forward.”

StarHub has integrated AI into its daily operations, utilising tools like Paradox to streamline hiring processes and identify forward-looking skills essential for talent development within the organisation.

He continued, “As AI and its applications continue to rapidly evolve, we believe that it is important for people to adopt ‘urgent curiosity’ and lean in to eagerly explore all of AI’s possibilities. Organisations which are agile and adaptable stand a better chance of succeeding and staying ahead.”

“As such, at StarHub, we strive to foster a ‘Learn Everyday’ culture, where employees are encouraged to be curious and explore new knowledge whenever they can. Our upskilling initiatives in StarHub are also proven to be effective, boasting a 97% participation rate in 2023.”

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Crucially, StarHub has also forged strategic partnerships with industry leaders like Google for generative AI training, demonstrating its dedication to responsible AI adoption. “This holistic approach positions StarHub to thrive alongside AI, fostering a future-ready workforce and sustainable growth,” Tan concluded.