Unlocking potential and empowering minds through employee engagement

A new project launched by Rothman & Roman aims to present the best employee engagement and communication practices in Singapore.
By: | September 27, 2023

As the race to attract and retain the best talent intensifies, more employers are looking to create a workplace culture that will allow employees to thrive and grow with the organisation.

To do so successfully, employer branding and employee engagement are key priorities and are increasingly driven by diversity, equity, and inclusion (DE&I) and environmental, sustainability, and governance (ESG) initiatives.

For sustainability efforts to succeed, however, employee buy-in that translates into commitment and active involvement across all levels of the organisation is critical.

To provide more insights into employer branding and employee engagement from a uniquely Singapore perspective, integrated public affairs and communications agency Rothman & Roman Group has launched the first-ever employee communications report in Singapore and the ASEAN region.

Titled Responsibility and Sustainability in The Workplace, Singapore 2023, the report, slated for release in November 2023, will contain employee engagement best practices at organisations operating in Singapore, as well as professional opinions on employee engagement challenges and trends of key local industry practitioners.

A supervisory board consisting of professionals from notable organisations will oversee the independence and quality of the overall editorial process and will provide perspective and guidance on practice and industry areas to be included in the report.

Members of the board include Zsofia Balatoni, Founder of Rothman & Roman, and one of the project owners; Bhavani Krishnasamy, Veteran Singaporean Communication Professional, ex-President of the Institute of Public Relations Singapore (IPRS), Managing Director of International PR Training Pte Ltd and also one of the project owners; Daniel O’Connor, Human Development Committee Co-chair at the European Chamber of Commerce in Singapore (EuroCham); Professor Suwichit Chaidaroon, Senior Lecturer & CNM’s Director of Graduate Programmes at the National University of Singapore (NUS); Dr Felix Tan, Associate Lecturer and Political Analyst at the Nanyang Technological University Singapore (NTU); and Vanessa Wan – Vice-President at the Institute of Public Relations Singapore (IPRS).

READ: Cultivating responsibility and sustainability in the workplace

Zsofia Balatoni, Founder of Rothman & Roman, said, “At Rothman & Roman, we have been working with MNCs for over 16 years, spanning across 30 countries to support both their external and internal relationships with their audiences. In the current post-COVID19 era, we have noticed an increased interest in employee communication and a willingness to share and learn from one another, in order to efficiently address the challenges of a volatile labour market and changing employee expectations.”

“HR and communication teams possess a wealth of experience and it is our pleasure to facilitate knowledge sharing for the benefit of all. Our award-winning communication campaigns stem from our firm belief that it is always possible to do better – and we hope that through the publication of this report, we can inspire many companies in the region to create even better employee communication campaigns.

To be part of this pioneering effort to produce the most comprehensive employee communications report in Singapore, Balatoni invites you to share your organisation’s employee engagement best practices in sustainability and volunteering, corporate culture, as well as diversity and inclusion.

Click here before October 31 for the opportunity to feature your organisation’s best practices and workplace case studies to be featured in this ground-breaking report!