Qualtrics names Brigid Archibald as new managing director, APJ

Archibald replaces Bill McMurray, who has been promoted to the role of Chief Revenue Officer, and will be based in the US.
By: | May 26, 2020

In her new role as managing director, APJ, Brigid Archibald will be responsible for the continued growth of Qualtrics in APJ. She will lead the Qualtrics workforce across eight offices in Australia, New Zealand, Singapore, Japan, South Korea, India, Hong Kong and South-east Asia.

Drawing upon more than 30 years’ experience, Archibald will provide expert advice and leadership to help businesses in APJ deliver superior customer and employee experiences in today’s fast changing environments.

Ryan Smith, co-founder and CEO, Qualtrics, said, “Since joining Qualtrics to lead our ANZ business, Brigid has had an incredible impact. Her contributions have helped the region consistently exceed expectations and cement Qualtrics’ position as the leader in experience management.

“She is a proven, world-class leader, and her experience will be invaluable asset for all businesses navigating rapidly changing market dynamics. Qualtrics is relentlessly focused on helping organisations get back to business the right way by uncovering the insights they need, and we are incredibly excited to have Brigid lead the way in APJ.”

As the COVID-19 pandemic continues to transform the way people engage with businesses and public services, customer and employee expectations are accelerating at an unprecedented rate. While restrictions will lift in the future, the impact of these on behaviours and attitudes will be long-lasting, suggested Archibald.

She added, “Using the Qualtrics XM Platform, businesses and governments are able to rapidly uncover and act on the insights they need to effectively support customers, citizens and employees in this new reality and keep them engaged.

“Experience management is now a critical discipline for all organisations and governments, and I am excited to be at the forefront with Qualtrics.”

Besides Archibald’s appointment, Qualtrics has also promoted Stephanie Labudde to global head of tech sales, solution strategy, and enablement. She will help set up the product strategy and vision for Qualtrics, drawing upon six years of experience leading technical sales and solution strategy teams.