P&G India rolls out initiative for special needs families

Championing inclusivity and diversity, its Lead With Care programme provides support for employees who have children with disabilities.
By: | September 6, 2023

Procter & Gamble (P&G) India has launched the Lead With Care programme to provide essential support for working parents of children with disabilities. Described by P&G employees as a game changer and a positive intervention, this programme underscores P&G India’s commitment to the wellbeing of its workforce.

Through Lead With Care, P&G India employees can access early preventive care and treatment for their children affected by neurodevelopmental, cognitive, behavioural, or physical impairments. The programme aims to address the challenges faced by these families and create a more inclusive and supportive work environment.

A P&G India employee, who is also a parent of a child with special needs, shared, “The launch of this programme gives us hope and reassurance that we are not alone in our struggles. P&G’s effort to provide additional support and assistance to children with special needs is truly commendable.”

“The policy’s provision will have a positive impact on the lives of many families, who have been struggling to provide for their children’s unique needs. It is heart-warming to see that P&G recognises the importance of creating a more inclusive and supportive society that values and celebrates diversity.”

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The programme includes medical coverage, offering treatments, consultations, specialised devices, and medications for eligible dependent children. Specialised daycare support is also provided to ensure that working parents can access quality care and a specialised teaching environment conducive to intervention and recovery. Additionally, a 24/7 Employee Assistance Programme (EAP) provides specialised counselling and assistance to parents facing the challenges of caring for children with special needs.

Patnam M. Srinivas, Vice-President, Human Resources, P&G India, concluded, “This is in line with our philosophy that prevention is better than cure. We believe that only when our people and their families are truly happy and healthy at their core, they will be able to bring their full selves to work.”