The weekend begins on Friday for Grayling Singapore employees

In a move that it says promote better work-life balance and employee wellbeing, global PR firm Grayling Singapore has introduced a pilot programme for a 4.5-day workweek, which aims to enhance employee satisfaction without compromising productivity and efficiency. Eligible employees with more than a year of service will now have Friday afternoons off, providing them with extended weekends to recharge.

To ensure seamless operations, a core team will be available to manage urgent client requests during the reduced working hours. According to Grayling, the decision to implement the shortened workweek was made in consultation with both employees and clients, who have expressed support for the initiative.

Danny Tan, Managing Director of Grayling Singapore, said, “Work is an important part of our lives, but it shouldn’t completely define who we are and how we value our time. Anything that helps our team feel that they can live more fulfilling and empowered lives is worth trying.”

Annabel Lim, Account Director at Grayling Singapore and a working parent, expressed her gratitude for the supportive environment that challenges the misconception of agency work being unfriendly to families. With the 4.5-day workweek, she now enjoys more quality time with her growing toddler and has the opportunity to prioritise self-care and personal growth.

Grayling’s initiative comes as more organisations are considering the feasibility of implementing a four-day workweek. It would appear, however, that many employees are agreeing with Grayling’s Lim in favouring a reduced workweek.

READ MORE: Productive and happier, employees on four-day workweek declare

According to a LinkedIn poll conducted by HRM Asia, 64% of respondents believe a four-day workweek is feasible and indicate a positive inclination towards alternative work arrangements that prioritise wellbeing and productivity. However, 15% of respondents expressed concerns about its practicality, while 20% remained unsure and sought more understanding of the potential impact and challenges before forming a definitive option.