Top five HR and workforce trends in 2024

As organisations begin to shape their strategies to drive workforce transformation in 2024, Dr Jaclyn Lee, CHRO, Certis, identifies her top trends for 2024.
By: | November 1, 2023

With rapid digital transformation and changing employee aspirations, leaders will need to take note of external and internal environments to prepare for the future of work.

Speaking with HRM Asia, Dr Jaclyn Lee, CHRO, Certis, offers her insights into the top five trends that are likely to impact the workplace in 2024:

Advancement in AI – Continued advancements in AI will disrupt workplaces as machines become more and more intelligent and can take over tasks performed by employees. Job re-design and re-skilling is key for organisations to help their employees become relevant in the workplace.

Distributed workforce – Employees will continue to value flexibility and work-life balance. By being open to options of how, when, and where employees work, organisations can distinguish themselves as an employer of choice.

Workplace experience – This trend will continue to be important as the younger generation have different aspirations and goals compared to the previous generation.  Organisations will need to tailor their Employee Value Proposition (EVP) to individualised preferences to close the gap between what workers want and what companies need.

Inspiring and responsible leadership – Today’s employees want to work for leaders who are inspiring and responsible. As we move into 2024, leaders who are engaged, passionate and able to inspire, will win the war for talent. As Environmental, Social, and Governance (ESG) becomes more prominent, the younger generation expect their leaders to show commitment to protecting the environment and developing a fair, diverse, and inclusive workplace.

READ: Pay hikes in 2024: What do employers have on the horizon?

Capability development – We are living in a rapidly changing landscape with geopolitical tensions, rapid digital transformation, and shifting economic climate. To achieve competitive advantage, building institutional capabilities becomes important. Organisations will need to be able to integrate people, processes, and technology to enable them to perform better than competitors.


To find out more about how you can elevate your organisation’s employee experience to the next level from Dr Jaclyn Lee, be sure to read the HRM Magazine Asia Q4 issue, which will be published on November 14!

Dr Jaclyn Lee will also be joining HRM Asia at CHRO Singapore 2023, which is taking place on December 7. In her session titled, Managing People, Data and Culture in The Modern Organisation, Dr Jaclyn will share about the fundamental elements of organisational success, and how it includes the importance of employee experience.